Freelance | 2017+

Clients: 98Point6, BenchWorks, Calcium USA, Comcast, Cult Health, DiD Agency, Digital Pulp, Digitas Health, Evoke Health, Fingerpaint, Giant Creative Strategy, Hero Digital, HeroLinx, Interactive Strategies, Klick Health, NimbleWorks, Ogilvy, Razorfish Health, Synchrony Health

Accounts: Abbvie, Actelion, Allergan, Amgen, AstraZeneca, Bausch & Lomb, Baxalta, Bayer, Biogen, Bristol-Myers Squibb, Celgene, CSL Behring, Eisai, Eli Lilly, Genentech, Gilead, HeroLinx, Ironshore, Janssen, Johnson & Johnson, Merck & Co., Novartis, Novo Nordisk, OraPharma, Ortho-McNeil, Pfizer, Philips, Procter & Gamble, Sanofi, Shire, Teva, Vertex, Wolters-Kluwer, Xfinity, Zoetis

NOTABLE ENGAGEMENTS

DiD Agency | 2023 - present

Wrote multiple branded HCP websites with several specialty-based IVA narratives for targeted audiences |  Worked weekly with MLR teams to quickly produce high-quality campaign-based work |  Collaborated with clients daily to intimately understand brand needs and develop HCP and consumer initiatives

CULT Health | 2021 - 2023

Developed game-changing brand planning tactics and content strategy for a migraine medication  |  Wrote a branded HCP website, MVA, and IVA |  Created core campaigns and multi-media tactics for HCPs  |  Worked closely with clients and med-legal teams to write both high-science and patient-friendly messaging targeted to each market

Digitas Health, Razorfish Health | 2018-2021

Created an unbranded HCP website designed for HIV education, working to inform and influence everything from initial strategy and UX to every written and referenced word | Helped launch a new insomnia medication, working with internal and external clients to develop core campaign messaging and fundamental claims for HCPsDigitas Health, Razorfish Health | 2018-2021

NimbleWorks | 2018-2021

Continuous copy support and creative direction for Philips Healthcare products | Guided the creative development and execution of multiple launch campaigns | Worked to concept and develop creative tactics across digital platforms

Evoke Health | 2017-2018

Offered oversight and brand direction to support various brand teams across the agency | Worked on concepting, development, and execution of copy and creative materials for a complex, five-indication legacy drug

Creative Director | GIANT CREATIVE STRATEGY | 2016 TO 2017

Developed strategic and creative direction for experiential, innovative, and actionable creative initiatives | Worked between capabilities, ensuring art, visual design, and copy were on-brief and effectively addressing marketing goals and challenges | Informed and enhanced communications using my extensive experience with medical affairs and strong comprehension of scientific information

 SPECIAL MENTION              

  • Creative lead on a multi-media campaign for an innovative new-to-market drug

  • Launched a breakthrough digital campaign that delivered the brand’s highest ever click-through rates

Associate Creative Director | Evoke, DIGITAS HEALTH | 2012 to 2016

Managed editorial/design teams and content development  | Developed strategic solutions in partnership with design, strategy, and UX | Created and edited video content | Served as lead subject matter expert | Coordinated resources | Presented concepts and creative solutions | Collaborated with account and project managers to build client relationships and set expectations

 SPECIAL MENTION              

  • Editorial lead on a ground-breaking, multi-branded app—the first of its kind in the agency and for our clients

  • Editorial and creative lead on two five-indication mobile and desktop websites

  • Standardized editorial processes across teams and offices

  • Creative lead and content strategist for an award-winning consumer website—winner of Best Website within its therapeutic category at the 2014 DTC National Awards

  • Creative lead and content strategist for an award-winning HCP website—ranked #1 in usability by the Digital Insights Group

User Experience Architect | GSI Commerce, 2012

Created wireframes, site maps, and user-flows using best practices for e-commerce sites | Worked with designers to understand and incorporate client needs | Identified ways to enhance projects

Copy Supervisor | Digitas Health, 2009 to 2012

Editorial lead on large-scale, copy-intensive projects | Supervised writers, providing directional guidance, editing feedback, and final approval | Worked with medical editors and regulatory managers to ensure accuracy  

 SPECIAL MENTION

  • Developed intuitive copy templates that changed the copy and creative process—all are still widely used across agencies

  • Editorial lead on the Novo Nordisk brand, Victoza®, winner of the 2011 MM&M Brand of the Year award

  • Managed nine writers (in-house and freelance), across 47 moving projects with overlapping deadlines

Senior Copywriter | Harte-Hanks Advertising, 2007 to 2009

Created interactive communications | Developed content strategy and analyzed user experience | Maintained scope of work while adhering to timelines and budgets | Collaborated with multi-disciplinary teams to propose, develop, and execute projects  

 SPECIAL MENTION

  • Developed new internal procedures followed by all writers

  • Created multiple global websites with complex site permutations using a content management system

Copywriter | Roska Direct Advertising, 2005 to 2007

Wrote business, pharmaceutical, and consumer-focused materials, including brochures, e-mails, direct mail, newsletters, and web content | Assisted in defining and maintaining brand guidelines | Conducted extensive client and product research 

 SPECIAL MENTION

  • Created an award-winning multimedia education program for patients with a critical illness

  • Developed a direct marketing campaign targeted to four highly defined professional audiences

Education

Kutztown University of Pennsylvania, 2005, Bachelor of Arts in English and Professional Writing, graduated magna cum laude